Branding, Illustration | 2007
Illustrator, Copywriter, Designer & Art Director
Aérographe Services is an independent retail store based in Paris selling airbrush equipment and paint. They had a goal to rejuvenate this dying artform.
I was tasked with visually translating over 30 years of technical experience and customer service for a variety of applications.
The technical drawing component of the project proved the biggest challenge, requiring clarity and precision. The business' in-house team needed to be able to roll out the drawings for in-house applications simply and easily (meaning the drawings had to render well in black and white office printing).
The project also included product manuals, posters, operational guides, fliers, illustrations and photographs for the website.
Bell Centennial & Patelet